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The media world came out in force with an impressive 1,300 guests squeezed into the venue to find out who had picked up this year’s gongs.

With a record number of entries the judging process was particularly tough, but they picked out the following winners.

More from the media industry's biggest annual event tomorrow.

Agency of the year

Gold

PHD

Shortlist

Manning Gottlieb

MEC

MediaCom

Vizeum

Sales team of the year

Gold

Global Radio

Shortlist

Clear Channel

JC Decaux

London Evening Standard

Spotify

Grand Prix

Gold

PHD and Drum, British Heart Foundation, The Angina Monologues

Agency - Media idea launch

Gold

Carat
Nivea, Invisible Black and White Canvas

Silver

MediaCom
Polydor

Shortlist

Arena Media
ESPN

MEC
Transport for London

OMD UK
Citroen

Agency – Media idea large

Gold

PHD
Sainsbury’s Perfect Christmas

Silver

Maxus
BT

Bronze

MediaCom
Mars Galaxy

Shortlist

Manning Gottlieb OMD
Waitrose

MediaCom
T-Mobile

OMD UK
PepsiCo

UM London
Mircosoft

Agency – Media idea medium

Gold

PHD and Drum
British Heart Foundation, Angina Monologues

Silver

PHD
Sainsbury’s

Bronze

Zenith Optimedia
Toyota Prius

Shortlist

Carat
Playhouse Disney

Manning Gottlieb OMD
Nissan/Sony PlayStation

MediaCom
Mars Maltesers

Agency – Media idea small

Gold

PHD
Global Radio, Evening Standard

Silver

Maxus
Triumph

Bronze

Zenith Optimedia
L’Oreal

Shortlist

Manning Gottlieb OMD
Mitsibushi

Maxus
Fiat

MediaCom
T-Mobile

Agency – Rising Star

Gold

Mark Halliday - Manning Gottlieb OMD

Silver

David Towers – MEC

Bronze

DuBose Cole - Mindshare UK

Shortlist

Mark Brennan – MEC

Laura Wing – Mindshare UK

Tracy Roberts – Mindshare UK

Owner – Rising Star

Gold

Alex Baker – Bauer Media

Silver

Steve Hawker – Primesight

Bronze

Paul Lowrey

Shortlist

Lauren Wing – BBC Magazines

Mark Kaye – Eye

Emily ffrench Blake – Spotify

Media Innovation

Gold

Google UK You Tube
True View video ads

Silver

OMD UK
PepsiCo

Bronze

UM London
Xbox 360

Shortlist

OMD UK
Coty

OMD UK
PepsiCo

UTV Media
Templeton Robinson

Media Creativity

Gold

Mediacom
Cancer Research UK, Sunsmart Fashion Forecast

Silver

Starcom
RIM BlackBerry

Bronze

MPG Media Contacts
Clarks

Shortlist

Hypernaked
Foster’s

Manning Gottlieb OMD
Mitsibushi

MediaCom
Mars Galaxy

Vizeum
Panasonic Lumix

Agency Media Idea Relaunch

Gold

MPG Media Contacts
East Coast Trains v Planes

Silver

MediaCom
Mars

Bronze

MediaCom
Merlin – Alton Towers

Shortlist

MediaCom
Lucozade

MediaCom
Piriton

OMD
McDonalds

Agency International ±±¾©Èü³µpk10

Gold

Manning Gottlieb OMD
Nissan/PlayStation GT Academy

Silver

MediaCom
Nikon

Bronze

MEC International
Xerox

Shortlist

MEC International
Visa

MediaCom
Pantene

MediaCom
Pringles

Research Insight

Gold

PHD
Implicit Reaction Testing

Silver

Bauer
Project Phoenix

Bronze

Kinectic
Proximity

Shortlist

Carat
Diageo

Guardian News and Media
First Direct

MediaCom
Direct Line Pet Insurance

MediaCom
Metropolitan Police

UM London
Microsoft

Large Collaboration (budget over £250K)

Gold

MECNintendo, Nintendo DS

Silver

Channel 4
L’Oreal UK/Maybelline

Shortlist

MEC
Specsavers

Mindshare
Nike

Starcom
Autoglass

Telegraph
Boots

Small Collaboration (budget under £250K)

Gold

Carat
Nivea, Invisible for Black and White

Silver

PHD and Drum, and Telegraph Media
Sainsbury’s

Shortlist

MEC
The Famous Groose

MediaCom
Universal Music

MediaVest
Heineken

PHD
LBC 97.3

Data Innovation

Gold

MEC
Cube and Prism

Silver

Google UK
Vodafone

Bronze

MediaCom
Universal Music

Shortlist

Carat
British Gas

MediaCom
Electronic Arts

ZenithOptimedia
O2

Econometrics

Gold

MPG Media Contacts
Camelot

Silver

MediaCom
E.On

Bronze

MediaCom
Wrigley’s Skittles

Shortlist

MediaCom
Direct Line Car Insurance

MPG Media Contacts
Admiral

Owner – Media idea small

Gold

Global Radio
Volkswagen, True Life Costs

Shortlist

Global Radio
RSA

Mirror Group Newspapers
Shell

Owner - Media brand

Gold

Google You Tube

Silver

Ocean Outdoor

Bronze

Discovery Channel

Shortlist

BBC Magazines

Good Food

BBC Worldwide

Top Gear

Global Radio

95-106 Capital FM

UTV Pitch

Talksport and Sport magazine

Sky Media

Sky News

Owner – Idea launch

Gold

Independent Print Limited i

Shortlist

BBC Magazines

Good Food iPad

ChannelFlip Media

Regaine

Global Radio

Cadbury

ITV

Yeo Valley

JCDecaux

The Rail Environment

Owner – Idea relaunch

Gold

Global Radio/Telegraph Media Group
Towry, Love Alex, Trust Towry

Silver

Global Radio
Summertime Ball/Asos.com

Bronze

Telegraph Media Group
Sainsbury’s

Owner – Idea large

Gold

Google
Life in a Day

Silver

Bauer Media
Blackberry

Bronze

Global Radio
NS&I

Shortlist

CNBC
Credit Suisse

Sky Media
Microsoft

Sky Media
Unilever

Owner – Idea medium

Gold

Global Radio
Coors Light Rocks the Mountains

Silver

Guardian News & Media
Christian Aid

Bronze

Telegraph Media Group
Morrisons

Shortlist

Absolute Media
Sony Ericsson

Bauer Media
Wella

Global Radio
Rimmel

GMG Radio
Honda