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TV measurement project Lantern seeks development partners

The broadcaster-backed measurement project builds on last year's launch.

Barb extends measurement to YouTube watched via TV

Barb is set to report YouTube views on TV from Q3 this year.

ISBA launches 80,000-strong Origin Media data source

Origin platform has been in beta trials since September.

Can broadcasters and ISBA’s Origin live happily ever after?

ISBA starts beta trials of Origin cross-media measurement platform

Beta trials to involve 35 advertisers including L’Oréal, NatWest and PepsiCo

Samsung Ads joins Origin

Samsung Ads will influence measurement initiatives for connected TV.

UK adspend continues to outperform Europe but Brexit headache persists

Pure-play digital is globe's biggest driver of ad revenue.

OMG first agency group to give clients access to Tesco retail media insights

OMG said access to data from Tesco's 20 million-plus Clubcard members will enable better spending, activation and optimisation for clients

Merkle launches AI-powered Google Technology Practice

The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.

'A real wake-up call': media agencies hold the power in the battle for a more sustainable world

The third and final of a series of features looking at the industry and eco-sustainability asks how ±±¾©Èü³µpk10’s School Reports’