LONDON - Car manufacturer Peugeot is launching a dedicated area on its five European websites to boost one-to-one engagement with customers.
The 'My Peugeot' area will offer owners in the UK, France, Germany, Spain and Italy a personalised collection of tools to manage their vehicle, dealer and servicing information.
The site has been developed by digital and eCRM agency Underwired.
The agency recently won a three-way pitch for the task of building the website templates for Peugeot's dealership network across much of Europe, and has previously created online advertising and email campaigns for the brand.
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