Euro RSCG 4D has created the viral which allows users to send their loved ones online video messages. People can choose from a selection of words and once chosen, a pair of sexy lips on the screen will read out the user's message.
Timed alerts can then be sent to the receiver via email or SMS, directing them to the drivesexy.com website and giving them a code with which to access their message.
The drivesexy.com website takes visitors through three interactive challenges - Brief Encounter, Eyes Meet and Pose. Visitors are then invited to sign up to the virtual DriveSexy Academy, launching in March.
The DriveSexy campaign is supported by TV and press, online banner ads, an MSN homepage, and Peugeot's customer and prospect newsletters.
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