An interactive campaign and the highlight the benefits of the Smartnav location and traffic avoidance system, and support Peugeot's current national television advertising campaign.
The push targets a business audience for potential buyers of the cars with a stress-free driving message.
Benefits of Smartnav are explained in four Flash animations that take the viewer through real-life scenarios, including congestion, accidents and safety cameras, and compare the user journey in a Peugeot fitted with Smartnav and a car without. There are also links to book a test drive and order a brochure.
MRM Worldwide developed the creative for the interactive campaign and website and the campaign will run until the end of March 2006.
Colin Barnard, new-media manager at Peugeot, said: "We are impressed with MRM Worldwide's track record in the automotive sector, and in implementing campaigns targeting consumers where the online strategy is fully integrated into the broader marketing activity."
Tim Reeve, project manager at MRM, said: "This is a genuine thrust forward for MRM and a fantastic client win. The campaign has drawn on our prior experiences and proven expertise in implementing tactical initiatives for major global brands at short notice."
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