The campaign, which targets small business drivers, carries the strapline: "The spec you want for less."
Each element of the mail pack focuses on the different capabilities, high level of specification and value for money of the three LCVs in the range -- the Partner, the Expert and the Boxer.
CMW's campaign also promotes the new Peugeot Bipper, a small "city" van due to launch this summer.
The packs are designed to encourage test drive and brochure requests as well as dealer visits. Each pack contains a personalised letter with reply slip and an insert which includes photography of each LCV, an explanation of key features and details of added extras and finance deals available.
Around 120,000 packs will be sent to a combination of new names and existing Peugeot customers and prospects, who can either go online, return a coupon or contact the call centre to request further information or a test drive.
It also promotes a Ride and Drive event later this spring, where drivers can test drive a selection of Peugeot LCVs and learn more about what the range has to offer.
Simon Walker, account director at CMV, said: "Our key insight for this campaign was that business owners need a point of difference for their commercial vehicles -- they want value for money and useful added extras, and we have incorporated this messaging into our approach."