The motor company has tasked the agency with raising awareness among its key target corporate and fleet management audiences and communicating green its credentials.
The brief given to CMW includes strategy development and data and customer journey analysis, with work set to roll out in March.
CMW already handles the direct marketing business covering new sales and after sales for the company. Earlier this week Peugeot handed the above-the-line account for its dealership network to Euro RSCG, following a pitch.
There was no incumbent for the fleet business.
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