Petfood brand bids to raise profile

Petfood brand Nature's Menu is to run its first TV ad, which will be seen first in the cinema around animal comedy 'Cats and Dogs 2' from today (4 August).

Nature's Menu: latest ad to be seen in cinemas and later on TV
Nature's Menu: latest ad to be seen in cinemas and later on TV
Nature's Menu offers a range of high-quality petfood free from artificial colours, flavours and preservatives and includes a mix of meat, vegetables, and rice.

The company sells directly to consumers through its website, as well as through pet retailers. It has previously used press ads in magazines aimed at pet owners.

The ad was created by 3pm Creative and will run for two weeks around 'Cats and Dogs: The Revenge of Kitty Galore' in cinemas from 4 August.

It will be aired on television in October and November.

Nature's Menu claims its sales grew 12% last year and the company has set a target of doubling revenues over the next five years.

The petfood market is forecast to grow 10% by 2014 to £2bn, .

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