Under the terms of the deal, Perform’s media sales team will be responsible for selling ads across premierleague.com, which a spokesman for the Premier League said attracted five million global visitors and served 158 million page impressions in April.
Perform will sell ads on Premierleague.com alongside its existing online sports properties, such as the websites for Everton and Portsmouth football clubs.
Martin Axford, head of online operations at the Premier League, said: "Perform are the perfect partner for Premierleague.com. They have an impressive track record in online sports and are well placed to ensure premierleague.com reaches our advertising objectives."
Stefano D’Anna, managing director of Perform Media Sales, said: "Perform works with a broad range of governing bodies in the sports arena to deliver credible sports content to passionate and highly engaged audiences.
"The Premier League fits into our portfolio perfectly and, with its global reach, further demonstrates our value to advertisers looking to engage with sports fans around the world."
The Premierleague.com deal comes after Perform’s head of entertainment Dominic Dunne took up the new position of head of agency sales, in addition to his current duties, in order to strengthen Perform’s agency sales function.
A Sky spokesman said: "We have worked successfully on behalf of third parties sites for a number of years. However, since Sky’s own online properties deliver a disproportionate amount of traffic and revenue, we have made the strategic decision to focus our efforts on our wholly owned sites.
"We have therefore ended our relationships with third parties in sports, news and entertainment."
Earlier this month, it emerged that following a company review.
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