Pepsico 'play4life' by AMV BBDO
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Advertiser
Pepsico -
Agency
AMV BBDO -
Sector
Government / Non-profit, Healthcare, Media / Entertainment Brands and Sport brands
Pepsico has launched a new campaign starring footballing stars Thierry Henry and Frank Lampard in a bid to get kids more active.
Play4Life, which is part of the national Change4Life campaign, aims to encourage parents to take their kids outside to play more.
Football icons, Henry and Lampard highlight the importance of the campaign’s message: 'Active parents make active kids.'
