Drinkaware 'drink smarter' by AMV BBDO
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Advertiser
Drinkaware -
Agency
AMV BBDO -
Sector
Food and Drink, Alcohol, Government / Non-profit and Charities
In an effort to highlight the importance of responsible drinking, alcohol charity Drinkaware, in partnership with the Government, today unveils the first stage in a 拢100m campaign.
The 北京赛车pk10 for Smarter Drinking, targeted at 18-24 year olds, begins with an outdoor campaign created by Abbott Mead Vickers BBDO which presents a series of tips for combating the effects of drinking.
The campaign aims to encourage young adults to think about their drinking habits and learn to adopt a healthier and more responsible approach to alcohol.
The posters will be exhibited in UK phone boxes throughout the country.
The campaign strapline: Why let good times go bad? will appear on bottle labels, drinks cans and multi-packs. Workers in pubs, off-licences and supermarkets will also be educated in alcohol awareness as part of the campaign.
