Karen Goff, marketing director of Pepsi UK, and Britvic's category director Andrew Marsden said in a statement issued to Marketing that both firms were pleased with the deal, which saw the BBC win exclusive rights to England home matches for the next three years.
Reports last week had suggested that the FA's five top-tier commercial partners were unhappy with the agreement, which also gives Sky access to some FA Cup matches, because the BBC would not give their brands significant exposure. Marsden was quoted as saying he was unhappy and seeking talks with the FA to resolve it. Goff responded by saying that Pepsi was satisfied with the deal.
The FA's partners -- Nationwide, Carlsberg, McDonald's, Umbro and Pepsi -- have all told Marketing that they support the FA-BBC deal.
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