The work will break in time for the 2003/2004 football season and make Ford's association with the sport more emotive to tap into viewers' passion for the game.
The car maker also wants to leverage its football tie-up in innovative ways, including viral and ambient campaigns.
It will employ similar TV creative for both the Champions League - which covers 44 countries, 66 broadcasters and 17 different languages - and the Sky sponsorship.
Quiet Storm secured the accounts in two separate pitches, which both involved Ford's lead agency, Ogilvy & Mather, which created the first Destination Football ads and idents two years ago.
Ford spent £13m supporting its Champions League sponsorship across Europe, and close to £10m backing Sky's football coverage.
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