The revamped site features new ‘Fast Search’ technology, allowing users to filter search queries by multiples such as subject category, age range and price, leading to more relevant results.
Penguin worked with Flow on a usability project over 8 months and gathered user feedback from its mailing list of more than 80,000 and via its blog.
“We want to talk directly to our readers,” said Anna Rafferty, digital marketing director, Penguin UK. “The site, while offering online retail, is primarily a marketing tool.”
Other extra features include a ‘look inside’ widget for previewing books, a ‘Favourites’ section where celebrities share their favourite titles, integrated podcasts and blog content pulled into the homepage.
Penguin.co.uk has remained much the same since its launch. Despite receiving positive feedback and being named top UK publishing site by industry magazine, The Bookseller, the digital team felt there was still room for improvement.
Rafferty added: “Consumers and technology have moved on – we wanted to move along with them. We have done lots to improve the site but this is still a work in progress that we will be working on constantly.”
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