Little Dish produces meals aimed at children aged between one and five, based on recipes created in partnership with a paediatric dietician. The brand identity aims to appeal to mums and children by juxtaposing dietary information with entertainment and education.
Pearlfisher, whose clients include Waitrose and Green & Black's, came up with a "storyboard" theme for the packaging allocating a nursery rhyme and character illustrations to each individual product.
The dietary and educational information is delivered in an entertaining story format on the side of the packaging and the illustrations are presented in a comical way, for example, a cow balancing on a bicycle. Promotion of the natural "foodie" colours is incorporated within the designs.
Little Dish produce contains 100% natural ingredients with no added salt, sugar, additives or preservatives and its meat and vegetables are tested for growth hormones and pesticides.
There are five different meals including Little Dish fish pie, Little Dish mild chicken korma and Little Dish cottage pie.
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