The AdeZ packaging has been created by design agency Pearlfisher and tries to illustrate the colour and vibrancy of Latin America, where the drink, known there as AdeS, has been very succesful.
The three flavours -- Mango and Apricot, Pineapple and Passionfruit, and Orange and Peach -- are retailing at 拢1.69 for a one litre carton at most of the big supermarkets.
With the debut of AdeZ, Unilever has entered the growing health-conscious smoothie market where the likes of Innocent Drinks and PJ have become established.
An interactive to support the brand allows customers to vote for types of packaging they prefer. Pearlfisher says the new packaging design was instrumental in the look and feel of the website.
Unilever had recently been criticised by food campaign group Sustain for introducing a new labelling system that does not name unhealthy items.
Unilever shunned the Food Standards Agency's recommendation to adopt a traffic-light system to label foods.
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