The 拢1m campaign will run across national press and national and regional radio stations. It has been created by London-based full service agency Soup.
The ads run with the creative theme "There when you need us", which aims to demonstrate that the company understands the needs of its customers.
The drive aims to help shake off the company's image as a slow delivery service, following a nine-month restructuring programme to reposition the business as a time-guaranteed, express-only delivery company. It has now axed its non-guaranteed three-to-five day delivery service.
Parcelforce Worldwide sales and marketing director Tim Brown said: "This is an exciting time for Parcelforce Worldwide. It is important that we embark on an above-the-line campaign to drive home the message to businesses that we provide high quality express services and end any perceptions of us as a carrier in the lower quality end of the marketplace."
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