Paramount promotes Watchmen film in social gaming community PlayStation Home

LONDON - Paramount Pictures International and Sony Computing Entertainment Europe have teamed up to launch a film campaign within PlayStation Home, the new social gaming community.

Paramount promotes Watchmen film in social gaming community PlayStation Home

Paramount is marketing its film Watchmen, which is due for UK release on 6 March, within Home.

PlayStation Home residents will be able to view video content and the film trailer in the Home Theatre. A selection of virtual Watchmen merchandise such as T-shirts, Doomsday clocks and character statues, will also be available in the New Year.

Home is a 3D social gaming community that allows PlayStation 3 users to discuss games. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.

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