Priorities for the agency are to develop a marketing database for offline and online information as well as develop online communications strategy for the electronics giant's online relationship marketing campaigns.
The work covers internet, email and mobile channels according to John Dixon, Panasonic's general manager of brand communications.
"The internet is a growing focus for us as a large percentage of people actively use it to research their decisions.
"We were looking for a partner who could develop our CRM strategy across all digital channels and we selected Inbox based on its ability to combine customer insight with great creative ideas," he said.
Gary Stevens, Inbox managing director, said: "Highly tailored and customer-centric dialogue has driven the development of offline DM and, with the right infrastructure, the same principles can apply online."
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