The advertising campaign was created by TBWA\Brussels to promote the fact that Eurostar journeys to London now take 20 minutes less, thanks to a new high-speed link in the UK.
One of the posters shows Prince Charles made to look like a black sprinter, possibly Linford Christie, and a second ad shows the Queen dressed like Marilyn Monroe, with her skirt flying up as in Monroe's famous scene from the movie 'The Seven Year Itch'.
Both were created using lookalikes, and the poster featuring the Prince Charles image is now appearing on Belgium's biggest poster site in Brussels, measuring 200 square metres, while the image of the Queen has been adapted for a 3D poster.
The advertising campaign has met with a controversial reception on this side of the channel, with The Times reporting that Buckingham Palace is not amused by the use of the Royal Family in the campaign.
"It was not the objective to shock. In Belgium, the ads are not seen as being aggressive towards Buckingham Palace," David Grunewald, account director for TBWA\Brussels, said.
He said that the images used were those most strongly identified with London. The third execution in the campaign shows The Beatles appearing to fly.
Eurostar said that the ads had been very successful in driving traffic from Belgium to the UK.
The ad was art directed by Michael Mickiels, the French copy was written by Vincent Abrams and the Dutch copy was by Frank Marinus.
A poster ad created by TBWA\London for Eurostar was banned by the Advertising Standards Authority in the UK for encouraging people to drink to excess.
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