The Advertising Standards Authority has upheld a complaint against
a poster for Eurostar on the basis that it could encourage irresponsible
behaviour.
The ad, through TBWA/London, featured three excited looking young men
and used the strapline 'from up for it to out of it, via every club in
Paris'.
Eurostar said that the poster was intended to impart a message of fun,
spontaneity and enjoyment. The company argued it merely encouraged young
adults to visit the clubs in Paris.
However, the ASA ruled that the phrase 'out of it' seemed to encourage
people not just to visit the clubs in Paris, but to drink to excess.
_1.jpg)
.jpg)
