Paddy Power "Ball of Shame player of the year awards" by Crispin Porter & Bogusky London

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Advertiser
Paddy Power -
Agency
Crispin Porter & Bogusky -
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Media / Entertainment Brands and Betting brands
Paddy Power has released the fourth and final TV ad in its "Ball of Shame" campaign. Crispin Porter & Bogusky London created the spot, which first aired after the Liverpool v Manchester City game on 13 April. The ad gives made-up examples of bad behaviour in awards categories such as Team-mate’s Mum Award and Most Grotesque Automobile. As part of the campaign, Paddy Power is asking football fans to submit through Twitter which moments from the Premier League this season they think should get a "Ball of Shame" award. The winners will be revealed on Paddy Power’s blog and through social media channels. The work was written by Joe Bruce and Bertie Scrase, art directed by Kate Baker and Christen Brestrup, and directed by Andy McLeod throgh Rattling Stick.