Created by Steel, the video gives users 10 options to contribute to their ideal holiday experience, such as who they travel with, which soundtrack they prefer and what makes them happy.
After making their selections, users are shown a 60 second video with images, destination, mood and style based on their answers.
Users are encouraged to submit their data for the chance to win a week's cruise. Their contact information is saved alongside their choices, building a profile for future direct marketing opportunities.
The campaign is designed to challenge perceptions among people who have not cruised before, according to P&O.
The campaign launches today and will run for three months.
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