The target will fall under the remit of P&G's global team leader of digital businesses Lucas Watson, who told AdAge of the plans.
To aid its aggressive expansion online, the FMCG giant has begun adding 'Where to Buy' links to its European websites which direct consumers on its own websites and to online retailers such as Amazon.
The links were introduced in the US last year and have resulted in an estimated 10 per cent increase in online sales.
Joe Quinn, head of global e-commerce at P&G, said there is a direct correlation between helping users find the products online and increasing sales.
"The uptick in sales is enough that we are rolling it out to all of our brands globally," he said. "There is a direct correlation to sales once you put in the convenience."
In the UK the Where to Buy feature redirects Braun, Olay and Oral-B consumers to Tesco, Boots, and Amazon.
According to TNS Media Intelligence, P&G increased its digital spend to 4 per cent of total marketing spend in the first quarter, although the figure does not include search, video and behaviourally targeted ads.
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