McDonald claimed that Procter & Gamble served about four billion consumers globally but aimed to reach around five billion in the next five years. ‘Our choices are a natural evolution of the strategies that have been working for nearly a decade', he said.
'We will grow leading, global brands and core categories. We will build our business with under-served and un-served consumers and we will continue to develop faster growing, structurally attractive business with global leadership potential.'
He said that the company would not only focus on growing geographically but would also broaden its product portfolio.
Finally, McDonald paid tribute to the companies former President and CEO and current Chairman, A. G. Lafley. ‘When he took over the helm, P&G's market capitalization was about $74bn - 35th in the Fortune 500. P&G stock has appreciated approximiately 100 percent since then and today the company's market capitalisation is about $170bn making P&G one of the most value companies in the world'.
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