LONDON - Oxfam is reviewing its 拢2.5m media planning and buying account as it looks to make the most of the money it receives from donors.
A spokeswoman for Oxfam confirmed the charity has invited agencies to pitch for the account, including incumbent All Response Media.
Oxfam's media review coincides with a creative review ahead of its annual winter fundraising campaign and to promote its alternative gifts catalogue Oxfam Unwrapped.
DraftFCB, Oxfam's direct marketing agency, will be unaffected by the review.
Oxfam will conclude the media review by the end of 2007, the spokeswoman told Media Week.
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