The brief will encompass work designed by newly-appointed creative agency Flourish, with campaigns due to start late summer, promoting exchangeandmart.co.uk website with its new look.
Colin Gillespie, managing director of All Response Media, said: "This is a very important win for the agency as it reinforces our credentials in the customer acquisition arena in the broadest sense, in relation to client business categories.
"Exchange and Mart is undoubtedly one of the UK's biggest publishing brands and we aim to drive that advantage home."
All Response Media's clients also include Chelsea Building Society, The Mortgage Lender, Oxfam, Camelot and Reader's Digest.
Nicci Pointer, marketing manager of Exchange and Mart, said: We appointed All Response Media as they were able to demonstrate a clear understanding of our business objectives and showed a clear, coherent and compelling media strategy that we are sure will deliver success."
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