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ARM will be in charge of the charity’s media buying while EHS Brann is set to oversee Oxfam’s direct mail activity.

ARM’s director, Michael Court (commonly known as CJ), said he was delighted to be working with the charity:

“We’re looking to reinvigorate Oxfam. It’s a fantastic brand but at the moment not enough people give to it,” he added.

“We’ll stand back and look at the whole of the business; we like to think we look at media in a different, inclusive way.”

ARM and EHS Brann pitched for the account against three other agencies, including the incumbent, WWAV Rapp Collins.

ARM, whose other accounts include Onetel, 888.com, ING Direct and RAC, was launched in 1995 with three original founders and now employs 36 staff, based in London’s Clerkenwell.

By Lucia Cockcroft.