Orange Wednesdays gives away prizes in popcorn

Telecoms / Utilities

Fiona Ramsay

May 05, 2009

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1 minute

Orange Wednesdays gives away prizes in popcorn

LONDON - Orange has dropped more than a tonne of popcorn from the world's largest bucket of popcorn at London's Tower Bridge to celebrate the fifth anniversary of its 2 for 1 cinema ticket deal, Orange Wednesdays.

The giant tub released the popcorn at Tower Bridge with more than £10,000 worth of prizes hidden inside for 100 invited guests.

Prizes included a private drinks party and screening of the new Star Trek film for 50 friends; a romantic weekend to Paris; a two-night spa break at Champneys; cinema vouchers and PizzaExpress vouchers.

Orange Wednesdays is currently being promoted with a £7m above-the-line marketing campaign across cinema, TV, radio, press, and outdoor with a Wizard of Oz theme. Roughly 85,000 customers have taken up the Orange Wednesday two-for-one Pizza Express deal, running in conjunction with the marketing activity, since February.

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