In the 65-second spot, created by Mother London, Kilmer sends up his reputation as a difficult actor to work with. You can watch the ad .
The campaign, which again features the fictitious Orange Film Board's oily and smug Mr Dresden and his sidekick Burnley, has Kilmer being rudely interrupted by the pair as he attempts to film a scene from a western movie.
The ad begins with a frantic cowpoke bursting into a bar to find the faster rider in town. Kilmer responds: "That would be me, but I don't ride no more."
Dresden and Burnley suggest to Kilmer the scene should be reworked to include a mobile phone, with the former Batman responding angrily to the idea.
Dresden says to Burnley, in a reference to Kilmer's well-documented reputation for on-set bust-ups, "He really is impossible to work with, isn't he?".
Despite a plea from Kilmer that incorporating a mobile phone into the script would destroy the heart of the story, the plot is reworked with Kilmer responding to a request for "the fastest texter you've got".
He says: "That would be me, but I don't text no more. I send emails with picture attachments."
As Kilmer delivers his lines in lacklustre fashion, Dresden shouts, "Could someone get me Maverick on the phone...?" -- in a nod to the character played by Kilmer's co-star in Top Gun, Tom Cruise.
The ad was filmed on the set of 'Deadwood', the Emmy-award winning Universal Studios TV series set in the Wild West.
The last Orange "gold spot" cinema ad, which rolled out in May, starred 'American Beauty' actress Mena Suvari. Prior to this, 'Reservoir Dogs' actor Michael Madsen appeared in a "gold spot" ad in February.
Previous Orange Film Board spoofs have featured Carrie Fisher, Roy Schneider, Daryl Hannah, Patrick Swayze and Ewan McGregor.
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