Oracle will work with its partners to deliver its CRM technology to their clients. Partners benefit from Oracle's sales support, discounted educational services and more than 15 years of CRM expertise.
Penny Philpot, vice-president, Oracle Partner Network & partner development, alliances & channels, EMEA, said: "We are enabling marketing agencies and marketing services organisations to take advantage of our established partner programme and a growing demand in the marketing industry for CRM solutions that automate campaign execution and provide effective management tools for marketing resource."
John Sharman, sales partner for Experian Integrated Marketing, said: "[This programme] signals a major milestone in our route to market strategy and it's being endorsed by Oracle, a world-leader in enterprise software."