Digital marketing company The Search Works landed the account following an eight-way competitive pitch.
The appointment will see The Search Works managing all of Opodo's SEM campaigns. Activity will aim to build on the company's positioning as one of the leading players in the travel industry. Opodo's heritage is in the flights market, and extends to hotels and city break packages.
The Search Works brings travel experience through work for its clients including Teletext, First Choice, EasyJet and Eurostar, we appreciate the importance of an advanced SEM strategy in driving sales through the online channel."
"Search marketing is largely about the people on the account and their individual expertise, and The Search Works had the people with the most relevant travel experience in search," said Paul Treanor, head of marketing UK at Opodo.
"Travel is a complex industry with keyword weightings needing to be shifted regularly to fit in with calendar events and seasons."
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