The show, broadcast on new web TV channel , explores the lives of four working mothers, and delves into topics such as childcare, employment, education, shopping, fashion and friendship. The 10-minute episodes will also be available on and .
Furniture retailer DFS has signed as a sponsor for Mumspower.com, which has been launched as both a web TV channel and social networking site for working mothers.
'Heart & Soul' will be accompanied on the site by blogs and video diaries, created by the show's main characters.
James Morris, managing director of Digital Bridge, said: "Mumspower is servicing a growing community of working mums.
"Following the success of Kate Modern and similar online dramas, it is clear there is an increasing appetite for original content online -- especially among people with busy lives. Working mothers will be able to follow this entertaining and funny drama, relevant to their own lives, at a time convenient to them and their lifestyles."
A competition to find the soap's 'fifth working mum' will be launching soon.
Janet Lee, general manager of Mumspower, said: "There are eight and a half million of us working mums out there -- some wanting to work, others having to and while EU legislation has gone some way to balance workplace practices and social attitudes towards working mothers, there is still a very long way to go.
"Mumspower will be the forum in which working mums, through their strength in numbers and sheer tenacity, will bring about change, a change to benefit not just themselves, but the whole of society."
The launch follows the explosion of the phenomenon in the US, which has seen mums urged to
In September, ABC bought a 13-episode run of web comedy 'In the Motherhood', which was originally created to back Unilever's Suave shampoo brand. The series first aired as short webisodes on MSN and was created as a way of connecting the Unilever brand with female web users who spend time online while at home during the day looking after children and has given rise to the term "Mommy blogging".
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