The deal, which hopes translates into a rise in sales frequency and order value, will see its 75,000 customers earn points for their purchases.
Customers will earn five ipoints for every £1 they spend, which will be redeemable against a range of goods such as CDs, DVDs, books, electrical products and adventure days. Points can also be exchanged for Zooplus vouchers.
Maximiles, the operator behind , will also help drive new customers to zooplus.co.uk from its online community of 2m known internet shoppers. It is hoped this will help increase repeat visits, basket size and shopping frequency.
A weekly email newsletter will also go out to members of ipoints.co.uk with promotions and updates of Zooplus products.
Matthias Fuchs, manager of online marketing at Zooplus, said the scheme was the company's first choice.
He said: "We also like the fact the scheme is one of the most generous in the marketplace because we really want to reward our customers for doing business with us in these tough economic times.
"Once we have successfully established ourselves on ipoints.co.uk, we plan to roll out the scheme to other markets in Europe to encourage customer loyalty, starting with France."