The Prospect Shop and Holistic both announced yesterday that they have been chosen to manage the ipoints list, which includes 750,000 email addresses and 190,000 postal addresses.
Members of ipoints collect points when they purchase from its network of partners, which include Boots, Curry's and Halifax. In exchange they are offered Marks & Spencers vouchers, books, gaming consoles, CDs, digital cameras and DVDs.
Julie Gardiner, managing director of Holistic, said: "We want to maintain our focus on providing quality permission-based data that clients know will have been based upon loyal customers returning information [they] want to receive."
Debbie Snewing, head of list management at The Prospect Shop, added: "This file has a proven track record of success for users and is ideal for many different services including leisure and entertainment, financial services and consumer publishing."
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