Olympia loses Cloud Expo Europe to Excel

Organisers of Cloud Expo Europe said that with a 45% rise in visitor numbers at its last event in January, hosted at London's Olympia, it would be moving its 2014 show to Excel.

Cloud Expo Europe moves from west to east for 2014 London show
Cloud Expo Europe moves from west to east for 2014 London show

This year’s show attracted a record-breaking attendance - more than 6,850 visitors - during its two-day run, including cloud professionals and technology leaders from around the globe.

The team behind the event revealed the move to Excel will provide rooms for new additions to the 2014 show, including a software-defined networking opportunities, big data content and a new dedicated programme for developers.

Thomas Standley, Cloud Expo Europe show director, said: "The move to Excel is a really strong and positive move to build on the rapidly growing success of Cloud Expo Europe. Vitally, it means we now have as much room to grow as we need, all on one level and with our keynote and other content hubs located right at the heart of the show, driving traffic to exhibitors' stands."

He added that in order to accommodate the move, the show had been moved to the end of February (26 and 27).

"This will be welcomed by many, as show preparations have previously been disrupted by Christmas and it also allows us to run an even more effective campaign in the two months prior to the event," Standley said.

Cloud Expo Europe 2014 will take place alongside Data Centre World, an event recently acquired by media agency CloserStill. The show also moved to Excel earlier this year and attracted a record-breaking attendance, up 19% on the previous year.

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