LONDON - Northern & Shell's OK! magazine has launched a scratchcards website in a bid to generate extra revenue.
It has gone into partnership with gaming specialist NeoGames Partners, which will host and fully operate .
Traffic will be driven to the gaming site by direct links from OK!'s homepage, and by ads on the OK! website and OK! magazine.
The size of the prize on offer depends on the cost of the scratchcard, which range from £1 to £5. Users are given £5 credit when they sign up to the site, .
The partnership is NeoGames' first with a UK publisher.
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