The analysis model, Occam.LTV (Life Time Value), allows charity fundraisers to use their data as a planning and budgeting tool.
The model runs the data through a data audit process where it checks quality and analyses individual customers in terms of how much it would cost the charity to recruit them and, once recruited, what they might be worth to the charity in terms of donations.
The model allows Occam to predict "what if" scenarios across different variables including channel cost, attrition rates and interest rates, allowing fundraisers to effectively plan future strategies.
Scott Logie, managing director at Occam, said: "The model analyses data and works on the assumption of past behaviour to predict the future behaviour of customers. So if a company starts with 拢100,000 budget, the model can predict the type of response they are likely achieve if it was all thrown into, say, a direct response television ad."
The model can be used on any size of a supporter database and on receipt of the data Occam can deliver a working model back within two to three weeks.
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