Occam unveils new list of Christian radio responders

LONDON - Database company Occam has launched a new list on behalf of London-based Premier Christian Radio to provide clients with access to individuals who adhere to the beliefs and values of the Christian faith.

The list contains details of 9,849 individuals who have voluntarily made contact with Premier Christian Radio either by telephone or when attending Christian events.

The names on the list belong to those who are predominantly females over 45 years of age who regularly attend church, place charity high on their agenda and enjoy listening to classical music.

Premier Christian Radio broadcasts on medium wave in the London area, nationally on Sky Digital and globally via the internet.

Last month, Occam launched data planning tool Occam.LTV (Life Time Value), which allows charity fundraisers to use their data as a planning and budgeting tool.

Occam's clients include Liverpool Victoria, Sainsbury's Bank, British Gas and The Preference Service.

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