"Be more dog" is about to be "no more dog" after O2 decided to end the campaign, launched in 2013.
This magazine chose "be more dog" as its top ad campaign of 2013 after it not only gave the mobile network brand a personality, but also a wider sense of purpose and philosophy that could be applied to all its marketing communications.
"Be more dog" (campaign launch, 2013)
"Speed to refresh" (2013)
"Be more dog this Christmas" (2013)
"Life coach" (2014)
"Half the bill, double the moves" (2015)
"Be more dog into space" (2015)
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