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O2 has launched a campaign to promote its Priority offering.

Created by VCCP, the spot follows people through a busy street as they enjoy benefits such as a discount at Café Nero and priority entry to gigs. The customers wag dog tails to show their delight at Priority’s perks. The ad was filmed on Lower Marsh near Waterloo in London, although the street has received quite the makeover in post-production. The spot, which debuted on E4 last week, was written by Pete Bastiman, art directed by David Aylesbury and directed by Rocky Morton through MJZ.