
Multimedia phones with 16 TV channels, as yet to be decided, will be handed out to 500 O2 customers in Oxford next year.
If the trial proves successful it will pave the way for the new technology to be introduced in a new wave of mobile, digital TV handsets.
Sony and Nokia are to provide the technology for the trial.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .