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O2 has released a campaign to bring attention to its International SIM, which allows people in the UK to call other countries from 1p a minute. VCCP created the work, which comprises posters designed by artists from Bangladesh, India, Pakistan and Poland, as well as a TV spot that features images inspired by art from the different countries. It was written by John McLaughlin, art directed by Jonny Parker and directed by LOBO through Passion Pictures.