Be More Dog

O2 "big bundles" by VCCP

July 15, 2014

The latest ad in O2’s "be more dog" campaign sees the protagonist living like a hip hop star. VCCP created the spot, which features MOP’s Ante Up as its soundtrack and shows the half-cat, half-dog posing by his 4x4.

Credits

Brand
O2
Project
O2 big bundles
Client
Will Kirkpatrick
Creative agency
VCCP
Creative director
Jim Capp
Art director
Josh Dando
Copywriter
Steven Dodd
TV producer
Larissa Miola
Account director
Wendy Crossley
Account manager
Emma Whitmarsh
Planners
Dan Bowers
Ayla De Moraes
Production company
Pulse Films
Director
Ninian Doff
Executive producer
Sam Levene
Editing house
Stitch
Editor
Tim Hardy
Post-production
Finish
Telecine
Paul Harrison
Sound
GCRS
Sound engineer
Ben Leeves
Music company
Soho Music
Media agency
ZenithOptimedia
Media planners
Ed Pizey
Vikki Bates

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