The duck-themed campaign, by VCCP, breaks on Thursday and promotes the Top-up Surprises proposition which the mobile operator decided to extend after a three-month trial.
TV ads for the promotion will be supported by an unusual outdoor campaign featuring six-sheet displays with water-filled panels and a sonic trigger which ‘quacks' as people pass the posters.
In a tie-up with Bebo, O2 will put hidden ducks around the social networking site, which earn Bebo users ‘luv' for their profiles when clicked on.
The campaign will also be supported by the launch of an exclusive iPhone application ‘iQuack', which allows users to raise, nurture and even ‘pimp' their own duck
O2 Surprises lets consumers who top up £10 to their mobiles log on to a dedicated Top-up Surprises website and input a code to win HMV vouchers, X-Box and Wii consoles, cinema tickets and kitchen gadgets.
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