The campaign uses image recognition technology and draws inspiration from the current O2 ‘Priority' ad campaign that encourages customers to use their camera-phones.
By taking a picture of one of the ads, which are running across posters, press, TV, and in-store ads showing the word ‘Priority' with the letter 'i' as a door, and sending it to a number, a reply will be sent indicating if the customer is a winner.
The campaign has been created by Archibald Ingall Stretton in partnership with Kooaba.
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