Fans will be able to visit the store from Thursday (28 March) ahead of the band’s first gig on 1 April. The store will sell exclusive merchandise including onesies, hoodies, iPhone cases, jackets, nails, caps and dog tags. It is open until 28 April.
The opening day will include a competition with the first 100 fans to arrive dressed in onesies entered into a draw for tickets.
Two visitors, chosen via O2 Priority Moments, will get to choose ten free items from the store 30 minutes before it opens, and another 50 will be given early access.
In the lead up to the store opening life-size cut outs of the band will appear in various parts of The O2 and on social media platforms.
One Direction will be appearing at The O2 on 1,2,4,5 and 6 April.
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