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O2’s new ads show people whose lives have changed in light-hearted and exaggerated ways thanks to the mobile network’s Priority app. VCCP created the spots, which follow on from a previous campaign featuring a half-cat-half-dog that makes motivational speeches about the benefits of Priority. The work has been running during the new series of Made In Chelsea. It was created by Tom Juneau and Federico Perottoni, and directed by James De Frond through Nice Shirt Films.