NY Times expands T Magazine worldwide

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Jacquie Bowser

September 18, 2007

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NY Times expands T Magazine worldwide

LONDON - The New York Times Media Group is taking its luxury T Magazine worldwide, by launching a global edition through its sister title The International Herald Tribune, as well as expanding the brand to the web.

T: The International Herald Tribune Style Magazine will be distributed inside the newspaper from December 1.

Previously the magazine was only available to US readers through The New York Times newspaper. T Magazine launched in 2004 and is published 15 Sundays a year

On December 2, the brand will also be launched on the web. T Magazine Online will draw from the content of the magazine, providing another platform for readers and advertisers in the luxury industry.

Michael Golden, publisher of the International Herald Tribune and vice-chairman of The New York Times Company, said: "The New York Times Media Group is a powerful force in the luxury advertising market.

"By adding to our range of high quality, luxury platforms we are increasing the number of opportunities for advertisers to reach our sophisticated and influential audience around the world."

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