The National Union of Students campaign has been created by Bartle Bogle Hegarty and is set to run on 30 sites owned by the outdoor advertising company JCDecaux. BBH and JCDecaux donated their services free of charge.
The campaign, which is part of NUS's campaign against the higher education white paper proposals, will appear in 13 cities over a two-week period. Billboards as large as 200 square feet in locations including London, Cardiff, Manchester and Leeds will help get the message across.
Mandy Telford, president of the NUS, said: "We are delighted to have the support of such prestigious companies as we campaign for a fairer student funding system. The opportunities provided by BBH and JCDecaux will ensure that NUS messages are taken to the public and politicians alike."
BBH has previously worked with the NUS on campaigns such as the anti-racism campaign, which featured a poster of the Union Jack rearranged to resemble a swastika.
Spencer Berwin, group sales director of JCDecaux, said: "JCDecaux has donated sites across the country to the NUS campaign against fees, debt and hardship. We are delighted to be involved in such an important project. Our sites are in prime location and will ensure maximum exposure for NUS messages."
The NUS is currently reviewing the contract for its poster sites at its 689 student unions throughout the UK. The contract was previously held by Rockbox, a subsidiary of Clear Channel International.
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